We help our clients to better understand women's needs and motivations, and create products that adequately meet the expectations of men and women alike
Standpoint was founded in 2015 with a mission to promote gender thinking in tech and inspire tech companies to develop more gender-balanced products and address women's preferences more adequately.
At standpoint we apply our gender know-how to help companies innovate and drive the business success of their products. We specialize in bringing in the perspective of your female users.