TECHNOLOGY. INNOVATION. WOMEN
PRODUCT INNOVATION THROUGH A GENDER LENS
We help our clients to better understand women's needs and motivations, and create products that adequately meet the expectations of men and women alike
Who we are
Standpoint was founded in 2015 with a mission to promote gender thinking in tech and inspire tech companies to develop more gender-balanced products and address women's preferences more adequately.
At standpoint we apply our gender know-how to help companies innovate and drive the business success of their products. We specialize in bringing in the perspective of your female users.