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Standpoint was founded in 2015 with a mission to promote gender thinking in tech and inspire tech companies to develop more gender-balanced products and address women's preferences more adequately.

We are inspired by innovative technology and great product design.

We aspire to see more gender equality in our industry and society.

We believe that we can all make a difference, create successful products and drive change.

Anat Katz-Arotchas is a pioneer in the field of Gendered Product Innovation, promoting gender thinking in tech.   Bringing together her expertise in product and gender, Anat is the founder & CEO of Standpoint, a member of the European Union's gender ste innovation team and a local representative of the Danish UX firm- Design-people.  Anat is also a co-founder of XX+UX Israel, a women's forum dedicated to change gender balance in the field of UX.

Our Partners
                                             – creating winning customer experiences

design-people is an ambitious Scandinavian innovation and design consultancy, based in Aarhus, Denmark. Design people are here to help companies to make better business by providing winning customer and user experiences.  Its special edge is to help our clients take advantage of the globally emerging female buying power by responding more competently to female user preferences within their business sector. 
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